Professional Profile 

Senior data, analytics, research and organisational capability leader with more than 30 years’ experience spanning national NHS services, public health, epidemiology, information standards, clinical indicators, information governance, statistics, training, consultancy and responsible AI. Combines board-level and national leadership with practical analytical delivery, commercial consultancy, teaching and mentoring. 


Founder of a consistently profitable, multi-award-winning consultancy since 2018. Personally manages the full commercial cycle from identifying client needs and developing new services through positioning, promotion, HubSpot pipeline management, scoping, proposals, pricing, negotiation and delivery. Former NHS Digital Director of Analysis with responsibility for six Heads of Service, around 300 staff and approximately £50–100 million in staffing and resources. 


Known for translating complex evidence into practical decisions, developing people and teams, strengthening governance and leaving sustainable capability behind. Current interests include data and AI literacy, responsible use of generative AI, data visualisation, data storytelling, information governance, research methods and critical appraisal.